BrightonSEO

SEO content is the little-known secret weapon to LinkedIn engagement. With LinkedIn's increasing significance in B2B marketing, knowing how to leverage your SEO content there can further enhance its value on the platform.

To effectively harness this potential, it's not enough to simply include a link to a landing page or blog post.

This talk will go through the process of transforming SEO content into captivating short-form pieces, explore various formats for effective storytelling, and highlight the essential elements for crafting LinkedIn content that captivates and sustains attention.