This talk is suitable for experienced SEOs with a strong appetite for technical SEO, who want to dive deeper into log file analysis, bot herding and other nerdy stuff.
In this talk, Julien will share his tips and tricks from more than 14 years analysing log files for SEO. He'll review his process to make sure to avoid mistakes, focus on transforming observations into actual recommendations, discuss internal linking practices and their effect on crawl, and share some trivia along the way.
