The digital landscape is shifting, and we need better metrics that reflect our reality. Fed up with explaining inconsistent numbers? Gain actionable insights, even if the data isn’t perfect.
Instead of relying on messy behavioral data or mismatched metrics from Google, focus on custom metrics that define your company’s value. It’s easier to project the impact of a product price increase on search visibility than it is to reassure clients who worry about search rankings.
This talk offers a practical blueprint on how to quickly implement and future-proof how you showcase marketing value.
