This talk is suitable for people with 1+ years of SEO experience, who are already familiar with concepts like keywords, SERPs, rank tracking, and SERP features.
Tom will talk through the latest AIO data and an actionable framework for assessing the impact of AIOs on your traffic, using GSC, rank tracking, and a trick GA4 setup.
Impact tends to vary hugely from one vertical to the next, even one keyword to the next - especially as in so many cases, AIOs have surfaced on what were already "zero click" SERPs. So, does it really matter, or not?
