Momentum: how publishing and updating frequency impact SEO

brightonSEO April 2025

This talk is suitable for experienced SEOs.

Pontus Vippelius explores how maintaining a higher publishing and updating frequency than competitors within a given timeframe drives topical authority.

Achieving momentum requires continuous competitive analysis, an agile yet non-rhythmic publishing strategy, and a deep understanding of entity structures within the topic.

The talk provides actionable insights on leveraging these factors to dominate search rankings effectively.

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM