This talk is suitable for those who are experienced in the field but will also be inspirational if you're starting out.
In this talk, Katie will unpack the art of newsjacking and share why thinking like a journalist can help you boost your digital PR results and cement your relationships with media.
Sharing valuable newsroom insights from her time as a journalist, Katie will reveal how you can successfully capitalise on breaking new stories to generate high quality, natural back links on big traditional media sites, thereby increasing your online visibility and showing google you’re a brand with authority.
