Pirates should use maps: how to build a user journey map for search

brightonSEO September 2023

Building your own user journey can be challenging, time-consuming, and difficult getting into the mindset of your customer. But with the help of AI, Grace will show you her approach to building a user journey for search, get user insight, and how to do it faster with the help of AI tools. This user journey map will enable you to:

- Visualise the user’s entire journey and highlight search moments that matter most for your audience
- Gauge visibility for your top competitors and find gaps
- Make your case to non-SEO stakeholders who sign off budget

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About this session

Auditorium 2

Fri 15 Sep, 2023 | 09:30 AM

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