Building your own user journey can be challenging, time-consuming, and difficult getting into the mindset of your customer. But with the help of AI, Grace will show you her approach to building a user journey for search, get user insight, and how to do it faster with the help of AI tools. This user journey map will enable you to:
- Visualise the user’s entire journey and highlight search moments that matter most for your audience
- Gauge visibility for your top competitors and find gaps
- Make your case to non-SEO stakeholders who sign off budget
Pirates should use maps: how to build a user journey map for search
brightonSEO September 2023
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 15 Sep, 2023 | 09:30 AM