Judith presents the humorous side of bad client case studies where she had to fix things from looking at all sorts of hreflang implementation gone wrong, a content audit that was done and ended up deleting essential content, a client who decided to redesign the menu system just before a Google update, a YMYL site that was a rollercoaster, content consolidation that didn't quite work, and more.
Each example will have practical steps to take to make sure that this doesn't happen to you too.