In this talk, Sara will show how SEOs can use prototyping to explore, refine and present their ideas more clearly. From tools like Figma and Miro to hands-on techniques like Crazy Eights and paper prototyping, she’ll share practical ways to turn complex strategies into visual, actionable concepts that spark collaboration and win stakeholder buy-in.
Prototyping for SEO: making your ideas actionable and understandable
brightonSEO October 2025