BrightonSEO

What can marketers learn from Aristotle? A surprising amount! In this talk Amanda will bridge the gap between ancient philosophy and modern SEO by showing how ethos (authority), pathos (emotion), and logos (logic) can transform your SEO strategy.

You’ll learn how to use ethos to establish credibility with authoritative signals, pathos to connect emotionally with your audience’s needs, and logos to align your messaging with their logical decision-making processes. Walk away with a practical framework for optimising your SEO, content and Digital PR campaigns to maximise impact, return and ROI.

This session dives deep into how ethos, pathos, and logos can be strategically applied across SEO campaigns on-site and off-site to maximise engagement and conversions. You’ll learn how to build trust with your audience through authority signals, design emotional connections that make your content more relatable, and create logical pathways that seamlessly guide users toward taking action. By implementing these actionable strategies, you’ll be able to boost both your CRO and ROAS while aligning with the latest SEO best practices