In this talk, Sophie will challenge the way we all think about the marketing funnel. With paid search traditionally known as a lower funnel strategy, how can we reframe our mindsets, strategies, and perceptions to create successful and effective upper funnel PPC strategies?
Rethinking the marketing funnel: top of funnel paid search advertising
brightonSEO October 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
