This talk is for ecommerce specialists looking to get a competitive edge, marketing managers struggling to implement schema markup and business owners looking to understand the benefit of it.
In this talk, Medha will focus on sharing data insights from a research study, studying 7 different retail ecommerce niches. The study was designed to measure the impact of schema markup in Google UK's top organic search results. Some insights covered in this talk include:
- Which schema types are the most common across different ecommerce niches?
- Is there a clear correlation between schema markup and improved search rankings?
- What are the most important schema types for improving click-through rates in organic search results?
