BrightonSEO

In this talk, Kapwom will cover:
- What SGE is and why it is a significant step in the evolution of SERP
- The key challenges publishers with paywalled content need to be aware of with SGE.
- Insights & trends we’ve identified with the ever-changing Search Generative Experience results and the possible ways SGE results will change in the future.
- Actionable tips on how to adapt your SEO strategy and the E-E-A-T factors publishers should implement to improve their chances of appearing in the SGE results.