Sponsored posts, parasite SEO, helpful content and what to make out of it all

brightonSEO April 2024

In this talk, Julia will look into some of the top competitive SERPs affected by the presence of sponsored content on mainstream media sites, examine whether Google's Helpful Content updates affect them, why or why not, explain the difference between sponsored and parasite content.

She will further dissect the sponsored content ecosystem and highlight its impact on businesses' presence in organic search, as well as present some possible scenarios of future developments.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 26 Apr, 2024 | 09:30 AM

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