Chester will provide context on the hidden causes of wasted ad spend, sharing insight as to why paid media professionals should pay closer attention to the evolving challenge. He will also be joined by James Coombs from Funding Circle, who will share his perspective on the challenge, as well as discussing how Lunio has helped reduce invalid traffic and drive strong performance improvements for Funding Circle.
Tackling hidden causes of wasted ad spend
brightonSEO April 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 01:40 PM