Term Weighting Bert: good for users & SEOs

brightonSEO April 2024

This talk will explain what term weighting is and the significance of Google's paper (End-to-End Query Term Weighting) plus why we need to start thinking about n-grams and understand user queries and match intent in the way that Google will. Most important though is why term weighting combined with query expansion technology is great news for Google, Users and SEOs

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