This talk is for people who want more visibility and traffic out of modern search

Search has changed. AI-powered experiences like Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, and other emergent AI surfaces are reshaping how content is discovered and SEOs are flying blind. The old rules don’t apply. Ranking in these new environments requires a playbook rooted in information retrieval, prompt engineering, semantic relevance, and content structure.

In this session, Michael King, Founder of iPullRank and architect of Relevance Engineering (r17g), unpacks the tested strategies and systems his team uses to win in AI-powered search. You’ll learn how to identify fan-out queries, reverse-engineer AI Overviews using real-world tooling, optimize for retrieval over ranking, and structure content that becomes the source of the answer, not just a footnote in it.

This is not another speculative keynote about the future. This is an actionable, evidence-based guide to dominating AI search built for technical SEOs, content strategists, and digital leaders who want to stay visible as the search experience evolves.