BrightonSEO

Michael King is the CEO and founder of digital marketing agency iPullRank, specializing in Technical SEO, Content Strategy, Machine Learning, and Relevance Engineering (r17g) – an emerging field reshaping the way brands connect with their audiences across all search surfaces. As the leading voice in Relevance Engineering, Mike is evolving traditional SEO into a more sophisticated, AI-driven approach that prioritizes data-driven relevance over keyword mechanics.

In 2025, he launched SEO Week, a new conference in NYC designed to position r17g as the next evolution of SEO. He is also set to release his debut book, The Science of SEO, a comprehensive guide that bridges the gap between SEO’s foundational principles and the advanced methodologies driving Relevance Engineering forward.