A study of 374,756 domains by Ahrefs found 67% of domains have at least one hreflang issue. This is nearly 10x the size of any previous study. Patrick will run you through the findings and give more details on which issues break things, and what Google will let you get away with.
The most common hreflang issues across 374,756 domains
About this session
Fri 15 Sep | 01:40 PM