Hellen spearheaded the development of the "SEO Club" at giffgaff, a bespoke programme designed to spread and demystify the intricacies of SEO and align it with individual product teams goals. In her presentation, she'll unveil the blueprint behind its remarkable success, illuminating how it revolutionised the perspectives of writers, UX researchers, developers, and product managers towards SEO at giffgaff. Furthermore, she'll demonstrate how this initiative facilitated the prioritisation of numerous SEO tickets, showcasing its tangible impact on the company's workflow and objectives.
