Suitable for CRO specialists, UX designers, product managers, data analysts, customer insights and research teams.
This talk dives into the shift from traditional Conversion Rate Optimization (CRO) to a more holistic, experimentation-driven approach focused on understanding user behaviour for sustainable growth. Ninsiima will explore how teams can foster a culture of experimentation, using continuous testing to gain deeper insights that go beyond conversion rates and drive meaningful, data-informed decisions.
Discover how to enhance user engagement and achieve long-term growth by prioritising what truly resonates with your audience!
