In this talk, Nitesh will illustrate privacy and safety considerations when adding external marketing code onto your website and what to consider before doing so.
He will share the challenges within the tracking industry and how hybrid server-side solutions have been used to better marketing & analytics performance while respecting user privacy.
The true dangers of marketing tags on privacy, site performance & cost
Ecommerce Marketing Show September 2023About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Wed 13 Sep, 2023 | 02:20 PM - 02:40 PM
