Using GA4 but don't trust the data? You are not alone! Anna will be sharing some of our top tips for auditing GA4 to ensure you have checked all the common set up and configuration areas to get your account in tip top shape. She will also share known bugs plus tips and tricks for making GA4 work FOR you, not AGAINST you!
This talk is for marketers or anyone working in analytics who want to get more confident in GA4.
The ultimate GA4 audit
brightonSEO April 2025
