BrightonSEO

"It depends" usually doesn’t cut it with product managers, directors or engineers. PMs are expected to estimate, test, and iterate, constantly. As an SEO, we often don’t have clear answers and that’s one reason why we might get discredited, even if target KPIs are reached.

How can you prove that a certain content or tech initiative you worked on had a real impact vs external factors? How can you convince them that your strategy is worth months of work from engineers? One way to get your big ideas across the line is to think like a product manager.

In this talk, Gus will show why SEOs should think like a PM, getting beyond "SEO metrics" to execute winning projects while winning trust and resources to execute your big bets.