Transforming brand O2O experiences with AI-powered strategies

brightonSEO April 2024

We will delve into the evolving landscape of brand engagement and loyalty and explore the crucial role of an Online-to-Offline (O2O) strategy in today's digital era, emphasising how it enhances brand experiences and fosters deep-rooted customer loyalty. Tasha's talk will dissect the power of keyword research in understanding and catering to customer needs, shedding light on how platforms like TikTok and Instagram integrate into a holistic, multi-platform SEO approach. Beyond traditional SEO tactics, we'll also uncover the transformative potential of AI and machine learning in supercharging strategy development and execution. This presentation is designed to equip you with the knowledge and tools to seamlessly connect your brand's online presence with offline success, leveraging the latest in technology and digital marketing trends.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 26 Apr, 2024 | 01:40 PM