BrightonSEO

This talk will deep dive into the untapped power of keyword research. A lot of keyword research is done ‘for the sake of it’ and it’s shared with clients at the start of campaigns by the SEO team and never looked at again, or even shared with other channels.

This talk will explore how keyword research should be a starting point for any campaign and should sit within the strategy team, then feed into SEO, PR, Social etc. And how it should be referred to and updated throughout a campaign. Keyword research is a secret weapon for crafting a killer organic marketing strategy.