This talk is suitable for those wanting to understand more in the field, as well as more experienced marketeers who want to improve conversions through behavioural science
In this talk, Carl will cover:
What content clusters are and how to build your site to incorporate them
How content clusters can be used to improve site structure
How content clusters help your existing users
How all of the above can help your conversion rate
The audience will walk away with a good understanding of content clusters and how to implement them into any site, as well as the potential impact this will have on conversions.
