This talk is relevant for anyone who is into uncovering data.
In this talk, Pieter will explore how logfile analysis can uncover the hidden touchpoints that users and bots interact with before ever landing on your site. He’ll reveal how these often-overlooked signals can provide valuable insights into brand visibility and search behaviour—including mentions across tools like ChatGPT and Perplexity. A must for anyone curious about what happens in the dark funnel.
