When it's right to send Google ads the WRONG data

brightonSEO October 2024

In this talk Inderpaul will cover some of the excellent projects WeDiscover has worked on this past year where WeDiscover has gone beyond the norms of Google best practice, with a main case study of overwriting certain offline conversion data being sent to Google where WeDiscover believe (against conventional wisdom) it's beneficial that Google's algorithm does NOT see or know about this.

What happens when you suppress outliers in conversion performance and instead round the conversion value down to the next percentile? Attend this talk to find out!

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