For CMOs, Marketing Directors, Heads of SEO or PPC, and Digital Marketing Managers who run or oversee search campaigns
Or, How AI chatbots, SGE, and overviews are reshaping the search budget equation.
As AI-driven search interfaces like Google’s SGE, ChatGPT, and other chat-based tools transform how users discover information, the traditional balance between SEO and PPC is changing. Is now the moment to rethink our over reliance on paid media and how SEO is uniquely positioned to thrive in the new landscape? A data-driven argument for shifting budget from PPC to organic, along with practical ways AI can accelerate SEO growth rather than replace it.
