Why brand sentiment will be core to SEO in 2024 and how to maximize it

brightonSEO April 2024

As Google and Bing build more AI capabilities into their search engines, brand presence and brand sentiment are going to be come front and center for SEO.

With AI capabilities still a moving target, what considerations should businesses be taking in advance of updates from the search engines.

Diane will cover key things to look for from the search engines, what recommendations to get a head start on now, and how to communicate these changes to your leadership team(s).

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 25 Apr, 2024 | 11:10 AM

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