BrightonSEO

This talk highlights the often-overlooked power of category pages when looking to grow organic visibility. Building and earning authority to category or service pages is vital for brands and businesses to compete.

Many brands prioritise individual product pages or blog content for SEO efforts, neglecting the strategic value of category pages.

This talk will provide a framework for optimising category pages, linking the right content, and building links at a deeper level to drive topical authority and growth for priority products and services.