BrightonSEO

Most companies are trying to create helpful content and become an E-E-A-T because Google says it’s important. In this session Chantal will talk about how doing things for SEO will not result in great content nor will it help you build and show E-E-A-T. Just because Google decided they are SEO concepts doesn’t mean they belong on the SEOs plate. According to Chantal, it takes more than we - SEOs - can provide.

Prepare for a talk that will not leave any common practice in SEO untouched. Of course, Chantal won't leave you to figure it out on your own. She will share her thoughts on how to genuinely become an E-E-A-T and what it takes…