BrightonSEO

Most job ads are filled with fluffy content that candidates simply don’t care about—generic buzzwords, endless requirements, and uninspiring company descriptions. In this talk, Louise Helyer breaks down why job adverts often go unnoticed and how to craft one that truly grabs attention. Using the AIDA formula (Attention, Interest, Desire, Action), she will explore how to write job ads that speak directly to the right candidates, sell the company and brand, and make people want to apply. Whether hiring for a niche role or struggling to attract unique talent, this session will provide the tools to transform job adverts from forgettable to irresistible.