This talk is ideal for those with at least 2–3 years of experience.
In this talk, Christian will share tried-and-tested winning strategies for Black Friday 2025, drawn from successful Q4 campaigns last year. He’ll explain how to measure and maximise ROI during short, time-sensitive sales periods, even when the full conversion picture is still developing.
Christian will also cover setting clear KPIs to manage stakeholder expectations, and highlight how his team approached CRO across the entire user journey to drive stronger results.
Additionally, he’ll explore how ChatGPT and other AI tools helped save time and improve output, supported by smarter reporting and campaign management. Expect practical takeaways for any peak or time-sensitive campaign, ready to apply for your own Black Friday activity.
