This talk is suitable for anyone involved in deploying or managing Hreflang for ecommerce websites.
This talk challenges the sometimes-held assumption that HTML Hreflang is automatically the “better” option compared to XML Hreflang Sitemaps by exploring the advantages and disadvantages of each method.
Drawing upon 12 years of experience in International SEO, Nick will share common scenarios where XML Hreflang Sitemaps could be more effective compared to HTML, as well as practical tips for prioritising and troubleshooting your Hreflang deployment.
You will leave this talk aware of the possibilities of XML Hreflang Sitemaps, and an understanding of when they might be suitable to use for your own website.
