Emily will unveil the results of Reboot Online's latest scientifically controlled experiment which analyses the impact of follow vs no follow links AND brand mentions to answer some of the oldest questions in SEO history: do nofollow links pass any value? Are branded mentions really as impactful as your Digital PR agency would have you believe? Are follow links the be all and end all? You'll have to attend the talk to find out.
Yes, we've done THAT backlink experiment - follow vs nofollow vs brand mentions
brightonSEO October 2024
