The talk would be ideal for SEO managers, analysts, and anyone who works with reports
Your SEO insights are only as trustworthy as the data that feeds your reports. This talk explores how flawed tracking setups pollute your reports with messy, misleading data which can quietly derail your SEO strategy.
Katie will identify the typical pitfalls in tracking setups, the risks of bad data, and the practical fixes attendees can implement to ensure they feed their reports with reliable, meaningful information that drives effective strategy.
Katie will show you how to ensure your reports reflect reality, to help you make smarter, more confident data-led decisions.
