BrightonSEO

With the rise of Generative AI in search, and search engines constantly evolving their guidelines to have helpful content appear strongly, content strategies & how they’re implemented are more important than ever.

Strategies should no longer revolve around creating content for search – but creating content that genuinely satisfies user search intent and offering a best-in-class user experience.

As search results evolve and change from traditional ranking positions, it’s becoming more important to ensure you maximise the value of each folder.

In this talk, Louis explores the long-term benefits of changing outdated blog strategies and overhauling how content strategies are integrated within your website. Louis will walk you through the process of understanding your existing blog area, and how you can truly maximise keyword visibility and high quality traffic growth as search evolves.