What made you decide to attend brightonSEO this time?

I've met so many friends at brightonSEO that it's become a great opportunity for me to catch up with people, meet people in-person for the first time, and make new friends. The networking opportunities are fantastic. I even won some new work from the most recent brightonSEO.

Was there a talk, speaker, or moment that stood out?

Alain Schlesser - The Agentic SEO Stack: Context Over Prompts. This was a great talk that had a very actionable takeaway on how to utilise AI agents to build quick SEO audits and reports. It was really cool to see how you can practically use AI agents together to complete complex tasks quickly.

Have you taken anything from brightonSEO back into your work yet?

Winning new work is obviously something I've taken back. There have been quite a few tips here and there that I was able to take into my work. I love the 'X things to check for local SEO', 'Checklist for a great contact us page' style posts, because there's always one or two tips that I didn't know before. They're really valuable talks.

Has attending brightonSEO led to any wins or positive changes?

New work. The professional relationships I develop at brightonSEO are really valuable. It's such a fun time for me that I always look forward to it. The breadth of topics covered means there is something for everyone. It's also a great opportunity for me to take my apprentices for training and getting them used to networking professionally.

What would you say to someone thinking about attending for the first time?

Go to the socials. Whilst you're in Brighton you may as well make the most of everything. Come and see me - I can introduce you to people and make you feel welcome! Don't try and make sales all the time. Build relationships naturally, and people will find you more approachable and come to you for help. I use a Google Doc to take very light notes and then revisit the recordings after to consolidate the information. That works for me and it means that I'm actually listening and engaged in the talk rather than taking down comprehensive notes.