Behavioural Science for Digital Marketing
Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity
Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity
This course is designed for those who are interested in learning about behavioural sciences and how they can be practically applied to their digital marketing, to create measurable activity that’s rooted in understanding more about your customers.
The training will include a mixture of theoretical learning and also practical exercises, where attendees will work in groups to practice what they are learning at key stages of the behavioural change process.
How humans make decisions
Marketing and behavioural sciences go hand-in-hand – by understanding more about the behaviours of your audience and the audience themselves, you can implement marketing activity that is not only going to be more impactful, but also can really benefit your customers.
This course combines theoretical learning with lots of practical exercises, meaning you will finish the day with more knowledge around behavioural sciences but also the framework and practical tools that you can start to apply to your thinking and activity straight away.
Centred around a behavioural change process, attendees will be introduced to some of the key topics related to behavioural sciences, plus a series of recognised models that are used by governments, public health organisations and brands across the world to help shape behaviour.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
David’s interest in human behaviour started with him obtaining a BSc (Hons) in Behavioural Sciences, where he majored in Psychology. Since then he has been nudging behaviour with marketing activity for a wide range of brands across different sectors. In his role as strategy director for Fresh Egg, David had the opportunity to help launch an award-winning digital mental health service for London. This saw him work with Public Health England’s Behavioural Insights Team and various clinical psychiatrists and psychologists. David has delivered numerous training sessions for Fresh Egg, as well as run workshops and presented at numerous events, including the CharityComms Digital Conference. He’s also written for the likes of Econsultancy and Smart Insights.
If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:
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