BrightonSEO
Behavioural Science for Digital Marketing

Behavioural Science for Digital Marketing Training

Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity

David Somerville

David Somerville

Digital Marketing Consultant at David Somerville Digital

Courses: 01

David’s interest in human behaviour started with him obtaining a BSc (Hons) in Behavioural Sciences, where he majored in Psychology. Since then he has been nudging behaviour with marketing activity for a wide range of brands across different sectors. In his role as strategy director for Fresh Egg, David had the opportunity to help launch an award-winning digital mental health service for London. This saw him work with Public Health England’s Behavioural Insights Team and various clinical psychiatrists and psychologists. David has delivered numerous training sessions, as well as run workshops and presented at numerous events, including the CharityComms Digital Conference. He’s also written for the likes of Econsultancy and Smart Insights. David has recently set-out as an independent marketing consultant, using his experience to help several different businesses achieve their goals.

Who should attend this course?

This course is essential for anyone that wants to increase the impact of their digital marketing. Learn how to properly understand your customers and their behaviour and how that knowledge can be practically applied to your marketing activity. Creating better results from your campaigns.

Attending this course will allow you to:

  • Understand how behavioural science and marketing work together
  • Learn more about human behaviour
  • Get introduced to some of the most popular behavioural science theories and models
  • Learn a practical behavioural change framework
  • Understand the differences between ‘good’ and ‘bad’ behavioural science applications.

What to expect

This course combines theoretical learning with lots of practical exercises, meaning you will finish the day with more knowledge around behavioural sciences but also the framework and practical tools that you can start to apply to your thinking and activity straight away.

Centred around a behavioural change process, attendees will be introduced to some of the key topics related to behavioural sciences, plus a series of recognised models that are used by governments, public health organisations and brands across the world to help shape behaviour.

Course Content

The day’s course content will include:

How humans make decisions

  • System 1/System 2 thinking
  • Cognitive Biases
  • Nudge Theory

What is behavioural science and why is it good for marketing?

  • Examples of good use of behavioural science in practice
  • A note on ethics

The behavioural change process

  • Identifying the behaviour to change
  • Understanding your audience with the COM-B model
  • Creating interventions and solutions with the COM-B and EAST models
  • Implementing, testing and refining

Access to brightonSEO with your training ticket

As this course takes place the day before the main brightonSEO conference, your training ticket will give you access to both your training day plus both days of the conference - the biggest SEO conference in the world. Now that's a lot of SEO for your buck!

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton - April 2025

Wed 09 Apr, 2025 | 10:00 AM - 04:30 PM

£670+vat£1060Prices rise on 30th January
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.