Behavioural Science for Digital Marketing

Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity

Behavioral Science for Digital Marketing Training Course

Who should attend this course?

This course is designed for those who are interested in learning about behavioural sciences and how they can be practically applied to their digital marketing, to create measurable activity that’s rooted in understanding more about your customers.

Course Content

The training will include a mixture of theoretical learning and also practical exercises, where attendees will work in groups to practice what they are learning at key stages of the behavioural change process.

The day’s course content will include:

How humans make decisions

  • System 1/System 2 thinking
  • Cognitive Biases
  • Nudge Theory

What is behavioural science and why is it good for marketing?

  • Examples of good use of behavioural science in practice
  • A note on ethics

The behavioural change process

  • Identifying the behaviour to change
  • Understanding your audience with the COM-B model
  • Creating interventions and solutions with the COM-B and EAST models
  • Implementing, testing and refining

Attending this course will allow attendees to:

  • Understand how behavioural science and marketing work together
  • Learn more about human behaviour
  • Get introduced to some of the most popular behavioural science theories and models
  • Learn a practical behavioural change framework
  • Understand the differences between ‘good’ and ‘bad’ behavioural science applications.

What to expect

Marketing and behavioural sciences go hand-in-hand – by understanding more about the behaviours of your audience and the audience themselves, you can implement marketing activity that is not only going to be more impactful, but also can really benefit your customers.

This course combines theoretical learning with lots of practical exercises, meaning you will finish the day with more knowledge around behavioural sciences but also the framework and practical tools that you can start to apply to your thinking and activity straight away.

Centred around a behavioural change process, attendees will be introduced to some of the key topics related to behavioural sciences, plus a series of recognised models that are used by governments, public health organisations and brands across the world to help shape behaviour.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

13 Sep, 2023


Early Bird
David Somerville

David Somerville

Fresh Egg | Strategy Director

David’s interest in human behaviour started with him obtaining a BSc (Hons) in Behavioural Sciences, where he majored in Psychology. Since then he has been nudging behaviour with marketing activity for a wide range of brands across different sectors. In his role as strategy director for Fresh Egg, David had the opportunity to help launch an award-winning digital mental health service for London. This saw him work with Public Health England’s Behavioural Insights Team and various clinical psychiatrists and psychologists. David has delivered numerous training sessions for Fresh Egg, as well as run workshops and presented at numerous events, including the CharityComms Digital Conference. He’s also written for the likes of Econsultancy and Smart Insights.

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What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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