David’s interest in human behaviour started with him obtaining a BSc (Hons) in Behavioural Sciences, where he majored in Psychology. Since then he has been nudging behaviour with marketing activity for a wide range of brands across different sectors.
In his role as strategy director for Fresh Egg, David had the opportunity to help launch an award-winning digital mental health service for London. This saw him work with Public Health England’s Behavioural Insights Team and various clinical psychiatrists and psychologists.
David has delivered numerous training sessions for Fresh Egg, as well as run workshops and presented at numerous events, including the CharityComms Digital Conference. He’s also written for the likes of Econsultancy and Smart Insights.