Copywriting for SEO

This intensive workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

Business
Copywriting for SEO

Who should attend this course?

This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.


Course Content

Introduction to SEO copywriting

  • What is SEO copywriting?
  • Old-school vs modern SEO copywriting
  • User intent and why it matters
  • What does Google want from us?
  • All about natural language processing

Creating a keyword strategy

  • Why keywords matter at all
  • The three main types of search query
  • Creative keyword research
  • Keyword mapping and avoiding keyword conflict

Best practice SEO copywriting techniques

  • The three key principles of best practice SEO copywriting
  • Engagement, engagement, engagement
  • Writing Google-friendly headlines
  • Best practices for meta titles and descriptions
  • Getting into Featured Snippets

Putting it all together

  • SEO content planning
  • Why Google cares about links and brand mentions
  • What to do about duplicate content
  • Measuring your copy’s performance

What to expect


You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist.

This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages.

Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

You will need to bring your laptop to the training to get the most out of the course.

If you register for one of our Brighton training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

Our London courses are standalone events, priced separately and don’t include conference entry.

Online

£300
+VAT

23 Jun, 2023

London

£600
+VAT

13 Sep, 2023

Brighton

£1020
£680
+VAT
Early Bird
Emily Hill

Emily Hill

freelance content strategist and copywriting trainer | Content Strategist

Emily is a freelance content strategist and copywriting trainer. She works with organisations to help them figure out what to say, how to say it, and how to get the right people to hear it. A former copywriting agency owner, Emily has a long-standing relationship with brightonSEO, having created their very first Copywriting for SEO workshop way back in 2014! She has delivered the workshop twice a year ever since, with the exception of 2017 when the imminent arrival of her twins rendered it a little risky to be away from home! These days, Copywriting for SEO is available as a self-paced online course, or a face-to-face workshop as part of the brightonSEO conference. Emily has occasionally taken to the stage at brightonSEO itself, most recently to make the case for content readability.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Just some of our specialist workshops

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