BrightonSEO
Fundamentals of Neuromarketing

Fundamentals of Neuromarketing Training

Neuromarketing goes beyond clicks and keywords to reveal why people choose, hesitate, and convert. In this course, you’ll learn how to use neuroscience-backed insights to design marketing that aligns with how decisions are actually made. A ticket to this course will also give you full access to brightonSEO conference, taking place the day after the training. Plus extra perks.

Giulia Panozzo

Giulia Panozzo

Neuromarketing Consultant and Trainer at Neuroscientive

Courses: 01

Giulia Panozzo is a neuroscientist turned marketer who specialises in applying brain science insights to search behaviour and user experience through her consultancy, Neuroscientive. Drawing on her internationally published academic research and her industry experience in SEO and customer acquisition for leading brands, she helps clients understand and reach users better by translating neurophysiological, cognitive and behavioural research into effective digital strategies. She also collaborates with universities in the UK and Italy as a guest lecturer and supervisor, and is a regular speaker and mentor on consumer neuroscience, data analysis and applied research methods.

Why choose this course?

Customer-centricity is no longer optional. SEO and SEM aren’t just about algorithms—they’re about understanding the human behind the screen. Neuromarketing applies neuroscience and cognitive science to marketing to reveal how the brain processes, responds to, and makes decisions around marketing stimuli, helping you predict behaviour rather than guess it.

In this course, you’ll learn how decisions are made across the entire marketing funnel and how to turn deeper audience insights into strategies that convert. You’ll explore practical tools and real research, learn to separate real science from “brain myths,” and understand the ethical foundations of studying human behaviour. By the end, you’ll be able to design, test, and optimise marketing strategies grounded in neuroscience, with a hands-on practical session to bring it all to life.


Who should attend this course?

This course is designed for anyone with an interest in consumer neuroscience, whether working agency-side or in-house. It’s ideal for marketers who want to ethically apply insights from brain research to test and optimise strategies, gain a competitive edge, and enrich traditional analytics with deeper behavioural data.

It will be particularly valuable for SEO and performance marketers, UX and CRO specialists, product teams, and brand strategists looking to better understand user behaviour and decision-making.


Course Content

In this training, we will cover:

  • What neuromarketing is (and isn't) and how it can be leveraged by brands to improve customer acquisition and retention
  • A brief introduction to the nervous system and its functioning, plus some false myths that have found their way into our industry
  • The science of attention: how to capture and retain it in the world of 24/7 stimuli
  • Instinct or reason? How decisions are really made
  • The case of cognitive biases and heuristics in digital
  • The role of emotions in perception and decision-making
  • Real-world neuromarketing case studies
  • Neuromarketing tools & limitations
  • Gathering insights on your users to remove friction
  • Best practices to employ neuromarketing in your omnichannel strategy & how to navigate challenges of bringing innovation in-house
  • The basis of good research
  • Ethical considerations and regulations
  • Live demos: measuring and sampling user data with EEG, biometrics, eye-tracking
  • The role of AI in measuring and predicting user behaviour
  • Resources for further learning
  • Workshop: create your end-to-end strategy

What's included in your ticket?

Book onto this UK training course and you will get:

  • A full day's training the day before the main conference
  • Lunch included on your training day
  • Full access to brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton April 2026

Wed 29 Apr, 2026 | 10:00 AM - 04:30 PM

£700+vat£1150Prices rise 5th March 2026
Book Now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.