Giulia Panozzo is a neuroscientist turned marketer who specialises in applying brain science insights to search behaviour and user experience through her consultancy, Neuroscientive. Drawing on her internationally published academic research and her industry experience in SEO and customer acquisition for leading brands, she helps clients understand and reach users better by translating neurophysiological, cognitive and behavioural research into effective digital strategies. She also collaborates with universities in the UK and Italy as a guest lecturer and supervisor, and is a regular speaker and mentor on consumer neuroscience, data analysis and applied research methods.