Course content
Having done this course you’ll be able to speak confidently about what you need GTM to do and how to do it. You’ll be able to set up your marketing tags without calling on developers. You’ll be comfortable with GTM vocabulary and you’ll have the confidence to safely and reliably add the tags you need to your website.
Part 1
- Introductions
- What is a Tag Management System?
- What is Google Tag Manager?
- Why use a Tag Management System?
- Creating a GTM account and containers
- Deploying GTM on your site
- The GTM User Interface
- GTM User Management and Security
- Tags, Triggers and Variables
- Auto Event Tracking
Part 2
- Google Tag Manager and Google Analytics
- Customising your GA tags including:
- Custom Dimensions
- Custom Metrics
- Content Groupings
- Cross Domain Tracking
- What is a dataLayer?
- Why use a dataLayer?
- Introducing the GTM dataLayer
- Some GTM dataLayer examples
- Using the GTM dataLayer with GTM
- GTM and GA’s Enhanced Ecommerce
Part 3
- Creating an end-to-end analytics testing platform
- Debugging and Publishing:
- Preview and Testing
- Versions and Environments
- Debugging with the Console/3rd party tools
- Beyond the basics: What to do next?
If you know and love JavaScript and you want to flex your geek muscles, this course is not for you. If JavaScript terrifies you and you just want to quickly and easily get your marketing tags on your site without stepping into the dragon’s den that is IT, then this is the course for you.