BrightonSEO
Advanced PPC

PPC (Advanced) Training

For those looking to increase their knowledge of PPC across a range of different features. A ticket to the UK course includes one day of training the day before the main conference, plus two days entry to brightonSEO, plus extra perks.

Image of Sam Cooper

Sam Cooper

Paid Media Consultant at Impression

Courses: 01

Dr. Sam Cooper is a Paid Media Consultant at Impression. He began his career in finance, then went on to complete a PhD and spent a few years lecturing at university before finally settling into a digital marketing career. Sam now puts this unique background to work creating winning marketing strategies. He's an expert in all things digital, with a special passion for paid media. He excels at media planning, meticulously crafting campaigns that deliver powerful results and a strong return on investment. His intellectual curiosity allows him to see opportunities where others see roadblocks. When he's not busy optimizing campaigns, you can find Sam on long walks with his best friend and strategic partner, a Pug named Cabbage.

Image of Katie Walton

Katie Walton

Senior Paid Media Strategist at Impression

Courses: 01

Katie Walton is a Senior Paid Media Strategist at Impression with responsibility for overseeing department training. She has over 15 years' experience in digital marketing, starting her career working across both SEO and PPC, giving her a strong understanding of the power of cross channel marketing strategies to deliver results. In her time she's worked across ecommerce, lead gen, SMEs and large organisations and regularly delivers both one on one and group training sessions for clients.

Why choose this course?

Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office.

In this one day workshop we will systematically work our way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results.

Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.

Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customise the training course to ensure it resonates with each individual group that they train.

Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.

Who should attend this course?

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.

Course Content

The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.


Fundamentals

Account structures

Conversion actions & Bid Strategies

Market research (approaches & 3rd party tools)

Getting the best out of Performance Max & Demand Gen


Future of Ads

AI Max & upcoming innovations

Future-proofing your site & strategy

Approaches to experimentation

The role of the PPC specialist in an era of automation & LLMs


Measurement

Google Ads reporting & dashboards

Understanding GA4 & Attribution

Incrementality testing

Forecasting & basic statistics


What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic the day before the main conference
  • Lunch included on your training day
  • Full access to brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

--

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

Share this course:

Available Tickets

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£890+vat£1060Prices rise 9 October
Book now

Brighton April 2026

Wed 29 Apr, 2026 | 10:00 AM - 04:30 PM

£490+vat£1150Prices Rise 6 November
Book Now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.