BrightonSEO
Advanced PPC

PPC (Advanced) Training

Google Ads is changing fast - don’t get left behind. Learn how to use advanced features, automation, and measurement to build high-performing campaigns that stand up to constant change. A ticket to the UK course includes one day of training the day before the main conference, plus two days entry to brightonSEO, plus extra perks.

Image of Pete Keyworth

Pete Keyworth

Paid Media Account Director at Anicca Digital

Courses: 01

Pete is a paid media account director with over 17 years in digital marketing. Experienced in both B2B and B2C digital marketing, he has run successful paid media campaigns for a diverse range of industries managing monthly budgets ranging from 3 to 7 figures. Well versed in managing ecommerce campaigns across Google Ads, Meta, Pinterest, Microsoft, programmatic and other networks, Pete is experienced in optimising shopping feeds and enjoys experimenting and testing new platform features. He is equally at home with lead gen campaigns, where implementing offline conversion tracking to understand the full sales cycle can prove invaluable in optimising campaigns. Pete's approach to delivering successful campaigns involves utilising campaign features fully, well thought out targeting, improving landing pages, and reviewing performance and to tweak campaigns based on data and results.

Image of Martin Jones

Martin Jones

Senior Paid Media Manager at Anicca Digital

Courses: 01

Martin is a senior paid media manager with over a decade of experience in digital marketing. His experience encompasses freelance, in-house and agency-side paid media work. He has worked across a varying array of verticals in both B2B and B2C capacities for both SMB and large global enterprise clients. He attributes his success to his practiced approach of data backed decision-making combined with his experimental testing of story telling creative. Never afraid to try new things he has a passion for utilising emerging technologies and tactics whilst remaining rooted in his tried and true methods of achieving effective performance for his clients.

Why choose this course?

If you want to get more from Google Ads - better performance, clearer insights, and greater confidence in your decisions - this course is designed to take you there.

This highly actionable, one-day workshop goes beyond the basics, guiding you through some of Google Ads’ most powerful and advanced features. You won’t just learn how to build strong campaigns; you’ll learn how to optimise, scale, and future-proof them to drive meaningful results.

Google Ads is one of the fastest-moving advertising platforms in the world, with hundreds of updates rolled out every year. Unless you’re working in it constantly, it’s easy to fall behind. This course helps you catch up (and move ahead) by focusing on what matters right now and what’s coming next.

Before the course, you’ll complete a short survey so the trainer can understand your experience level and what you want to get out of the day. This allows the content to be tailored to the group, ensuring the training is relevant, practical, and immediately useful.

By the end of the day, you’ll leave with:

  • Clear, actionable ideas you can implement straight away
  • A stronger understanding of advanced Google Ads capabilities
  • Greater confidence in optimising campaigns and measuring success
  • Fresh motivation and inspiration to apply what you’ve learned

Who should attend this course?

This course is ideal for marketers who already have a solid foundation in PPC and are ready to level up their Google Ads performance.

It’s perfect if:

  • You’ve been running PPC campaigns for a couple of years and want to take your skills further
  • You’ve worked in paid search before and are looking to refresh and update your knowledge
  • You want to better understand automation, AI, and where Google Ads is heading

While the course explores more advanced topics, it’s not designed for long-time PPC veterans who’ve been deep in paid search for many years, it’s about progression, not repetition.

What you’ll learn

The course content is customised to suit each group, but you can expect coverage of the following key areas:

Fundamentals

  • Account structures that support performance and scalability
  • Conversion actions and bid strategies that drive real results
  • Market research approaches and the best third-party tools to support smarter decisions

Getting the best out of Performance Max & Demand Gen

  • How to use Google’s newer campaign types effectively
  • Where they work best — and where to be cautious

Future of Ads

  • AI Max and upcoming innovations in Google Ads
  • How to future-proof your site and strategy
  • Practical approaches to experimentation
  • The evolving role of the PPC specialist in an era of automation and LLMs

Measurement

  • Google Ads reporting and dashboarding
  • Understanding GA4 and attribution
  • Incrementality testing
  • Forecasting and basic statistics to support better decision-making

What's included in your ticket?

Book onto this training course and you will get:

  • A full day's training on your chosen topic the day before the main conference
  • Lunch included on your training day
  • Full access to brightonSEO
  • Bag of merch
  • Video bundle to stream all the conference talks post event
  • Access to conference networking events and activities

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We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton April 2026

Wed 29 Apr, 2026 | 10:00 AM - 04:30 PM

£700+vat£1150Prices rise 26th February
Book Now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.