BrightonSEO
Advanced PPC

PPC (Advanced) Training

For those looking to increase their knowledge of PPC across a range of different features.

Image of Martin Jones

Martin Jones

Senior Paid Media Manager at Anicca Digital

Courses: 01

Martin is a senior paid media manager with over a decade of experience in digital marketing. His experience encompasses freelance, in-house and agency-side paid media work. He has worked across a varying array of verticals in both B2B and B2C capacities for both SMB and large global enterprise clients. He attributes his success to his practiced approach of data backed decision-making combined with his experimental testing of story telling creative. Never afraid to try new things he has a passion for utilising emerging technologies and tactics whilst remaining rooted in his tried and true methods of achieving effective performance for his clients.

Image of Pete Keyworth

Pete Keyworth

Paid Media Account Director at Anicca Digital

Courses: 01

Pete is a paid media account director with over 17 years in digital marketing. Experienced in both B2B and B2C digital marketing, he has run successful paid media campaigns for a diverse range of industries managing monthly budgets ranging from 3 to 7 figures. Well versed in managing ecommerce campaigns across Google Ads, Meta, Pinterest, Microsoft, programmatic and other networks, Pete is experienced in optimising shopping feeds and enjoys experimenting and testing new platform features. He is equally at home with lead gen campaigns, where implementing offline conversion tracking to understand the full sales cycle can prove invaluable in optimising campaigns. Pete's approach to delivering successful campaigns involves utilising campaign features fully, well thought out targeting, improving landing pages, and reviewing performance and to tweak campaigns based on data and results.

Who should attend this course?

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.

Course Content

The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.

Research

  • Keyphrase research tools
  • Competitor research tools

Objectives – not covered in this advanced course implementation

  • Dynamic Search ads (DSA)
  • Performance Max
  • Responsive search ads (RSA ads)
  • Dynamic elements in ads
  • Understanding audiences
  • Remarketing & sequential campaigns

Measurement

  • Reporting in Google ads
  • New dashboard features
  • Conversion tracking (including enhanced conversions)
  • Attribution settings and reporting

Management

  • Budget management and reporting
  • Bid management

What to expect

Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office.

In this one day workshop we will systematically work our way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results.

Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.

Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customise the training course to ensure it resonates with each individual group that they train.

Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.

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If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.


We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

Brighton - April 2025

Wed 09 Apr, 2025 | 10:00 AM - 04:30 PM

£670+vat£1060Prices rise on 30th January
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.