BrightonSEO

Pete is a paid media account director with over 17 years in digital marketing. Experienced in both B2B and B2C digital marketing, he has run successful paid media campaigns for a diverse range of industries managing monthly budgets ranging from 3 to 7 figures.

Well versed in managing ecommerce campaigns across Google Ads, Meta, Pinterest, Microsoft, programmatic and other networks, Pete is experienced in optimising shopping feeds and enjoys experimenting and testing new platform features.

He is equally at home with lead gen campaigns, where implementing offline conversion tracking to understand the full sales cycle can prove invaluable in optimising campaigns. Pete's approach to delivering successful campaigns involves utilising campaign features fully, well thought out targeting, improving landing pages, and reviewing performance and to tweak campaigns based on data and results.