YouTube Advertising

YouTube Advertising

Learn how to scale your business goals with effective and strategies.

Nadya Birca

Nadya Birca

Digital Director & Co-founder at STEPP Digital

Courses: 01

Nadya is a Senior digital marketing and eCommerce professional with over 15 years experience in digital marketing, CRM and CRO. Currently working on growth and strategy with a number of UK and US based clients in fashion, beauty, retail and FMCG. With a firm handle on the latest technology she has a rounded understanding of how to operate and grow a business using the latest tools. Nadya has been direct report for 20+ people and managed annual marketing budgets of £40m. She has founded STEPP Digital, a full-service digital marketing agency aiding both media & search agencies as well as clients delivering award-winning acquisition, retention & CRO strategies. Nadya is a regular digital marketing trainer at London Innovation Society – L39 in Canary Wharf in London as well as a Career Mentor at University of Birmingham.

Who should attend this course?

This course is suitable for growth marketers, social media and PPC managers, SME company founders.

Course Content

  • Introduction
  • Why video marketing works
  • Why advertise on YouTube
  • Defining your multi-channel audiences
  • Learn from industry leaders: Unilver creative case study
  • Campaign set up, ad format & measurement techniques

What to expect

Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.

YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.

Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let’s admit – advertising on YouTube isn’t the most intuitive part of your social media marketing strategy. It requires robust targeting – finding your audience for reach and engaging them with a form of brand or product storytelling they’d feel driven by. Hence no question – YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let’s explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.

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