YouTube Advertising

Learn how to scale your business goals with effective and strategies.

All Rounder
Specialist
YouTube Advertising

Who should attend this course?

This course is suitable for growth marketers, social media and PPC managers, SME company founders.

Course Content

  • Introduction
  • Why video marketing works
  • Why advertise on YouTube
  • Defining your multi-channel audiences
  • Learn from industry leaders: Unilver creative case study
  • Campaign set up, ad format & measurement techniques

What to expect

Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.

YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.

Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let’s admit – advertising on YouTube isn’t the most intuitive part of your social media marketing strategy. It requires robust targeting – finding your audience for reach and engaging them with a form of brand or product storytelling they’d feel driven by. Hence no question – YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let’s explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.

Online

£300
+VAT
Nadya Birca

Nadya Birca

STEPP Digital | Digital Director & Co-founder

Nadya is a Senior digital marketing and eCommerce professional with over 15 years experience in digital marketing, CRM and CRO. Currently working on growth and strategy with a number of UK and US based clients in fashion, beauty, retail and FMCG. With a firm handle on the latest technology she has a rounded understanding of how to operate and grow a business using the latest tools. Nadya has been direct report for 20+ people and managed annual marketing budgets of £40m. She has founded STEPP Digital, a full-service digital marketing agency aiding both media & search agencies as well as clients delivering award-winning acquisition, retention & CRO strategies. Nadya is a regular digital marketing trainer at London Innovation Society – L39 in Canary Wharf in London as well as a Career Mentor at University of Birmingham.

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What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our Brighton training sessions, here are some other things that make our training great:

/01

Experts, not trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

/02

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

/03

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

/04

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

/05

The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

/06

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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