Who should attend this course?
This course is suitable for growth marketers, social media and PPC managers, SME company founders.
- Why video marketing works
- Why advertise on YouTube
- Defining your multi-channel audiences
- Learn from industry leaders: Unilver creative case study
- Campaign set up, ad format & measurement techniques
What to expect
Creating YouTube ads for your brand is a form of art as much as it is an expression of your skills set. Ask yourself: who’s going to see this? Where and how might they be watching it? Learn how to scale your business goals with effective ad strategies.
YouTube is the most popular social media platform among 16-24 year olds, as reported by Mintel, September 2021.
Globally, YouTube reports having over 2 billion users, with over 1 billion hours of content viewed on the platform each day. Yet let’s admit – advertising on YouTube isn’t the most intuitive part of your social media marketing strategy. It requires robust targeting – finding your audience for reach and engaging them with a form of brand or product storytelling they’d feel driven by. Hence no question – YouTube content needs to inspire, while YouTube ads need to be able to open doors. Let’s explore in this course all key aspects of content production, audience segmentation and ad set up for your longer-term brand ambitions.