If you're curious but wary of genAI and truly care about brand, tone of voice then this talk is for you.

Join Silke to explore how to leverage custom GPTs to streamline your workflow while maintaining brand consistency. Discover how to create a powerful brand assistant capable of generating perfectly toned briefs and build an interactive user persona GPT that can provide invaluable feedback on your marketing concepts, helping you truly understand your audience.

Marketing is undergoing a seismic shift. AI and automation aren’t just tools they’re becoming essential parts of high-performing teams.

In this talk, Nick explores how performance marketers can use AI not to replace talent, but to empower teams, streamline workflows, and deliver better results with less burnout.

Through real examples and honest insights, Nick will explore how to apply automation and AI to your day-to-day work in ways that make your team more effective, more creative, and more competitive.

Key Takeaways:
Why 2025 is a turning point for marketing and tech
How AI and automation can elevate your team's output
Predictions for how the best teams will work in the next 12 months